Slo Pokes and Walnettos to Freshen Up and Cry Baby Gum, generational gift baskets of old time candy favorites is sure to deliver sweet memories of childhood, or at least an old-fashioned sugar buzz. The Candy Crate packages up "favorite nostalgic candy assortments from past decades ~ 1940s-1990s."
In order to market effectively to a generation, folks claim that one must find a way to grab their attention, find something that resonates with them. Do this by understanding how the motivation of your consumers correlate with the underlying values of their generation. When you know this you are able to customize your message to cater to the generation when it comes to your products and services. You can then present the message with your products, services, and communication to their needs and desires.Of course, every generation ultimately will pass through the same life stages, from youth to old age. As the younger generations find their place in society as consumers, employees and parents, it becomes more and more important for businesses to acknowledge this soon-to-be-powerful demographic. Build brand loyalty with them now, and you may reap the results for the rest of their lives.