For your safety, do not climb on the noodle.
Kraft is tugging at the heartstrings of grown up mac & cheese fans with their latest push for the original convenience food. Measuring 20 feet long and 9 feet high, huge noodle statues are the newest additions to Kraft's nostalgic ad campaign, which also features the smiling noodles in interactive storefront displays.
The noodles are currently on display at Wrigley Field and Navy Pier in Chicago and Fisherman's Wharf Pier 39 in San Francisco. Other locations will be added throughout the summer.
Not to be the squeaky wheel here, but we'd much prefer a noodle slide that lands us fresh into a puddle of cheese sauce. Anyone?